Assessing Website Usability Attributes Using Partial Least Squares
Keywords:
Website, usability, SEM, PLS.Abstract
Usability is critical issues especially for website
usability because nowadays most of organizations use website as
the medium of communication. For a good website, the website
must be useful, easy to use, easy to understand and easy to
navigate. This paper analyzes the attributes that give some
influence to the website usability and the impact of intention to
use attributes the website. Usability is attribute that cannot be
observed directly. It more on user feel and think about the
website in other word it more on user perception to particular
web site. 82 respondents are participated in this study. The
respondents are given task to explore and find the information
in the given website. PLS – SEM is used to analyze the data to
see either all attributes are give influence to the website
usability.
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